Follow the page from request to result
We check how important URLs respond, what their HTML contains and whether internal links lead to them. The review looks for blocked resources, accidental indexing restrictions, duplicate routes, contradictory canonicals and pages that appear successful while actually showing an error.
Google can render JavaScript, but server-rendered or pre-rendered content can make pages easier for users and crawlers to access. We inspect what the website serves, not just what it looks like after a browser finishes loading.
Prioritize problems by their effect
An audit should separate a sitewide indexing problem from a minor improvement. Each recommended fix should include the affected pages, the likely impact, the implementation owner and a way to confirm the change.
- Crawling, indexability and HTTP response checks.
- Canonical URLs, redirects and XML sitemap consistency.
- Rendered content, navigation and structured-data review.
- Mobile performance, image loading and layout stability.
Test real journeys
A performance score is one diagnostic, not the entire experience. We examine the first useful content, interactions, movement on the page and the weight of third-party scripts. We also test the enquiry flow on smaller screens.
A visually polished form that fails to send is a business problem. Launch checks therefore include validation, success states and confirmation that an accepted enquiry reaches the intended system.
Protect the next redesign
A technical plan also covers changes ahead: old URLs mapped to suitable new pages, consistent canonical links and a sitemap containing the pages intended for discovery. After launch, monitoring helps identify routes or templates that need attention.
Sources & further reading
Official references used for the local and platform guidance on this page.