It is the value Google assigns to web pages, separated by the “com scores”. The Page Rank value is associated with a particular page and the websites that link to it. It is determined by a range of different attributes, including the number of links to the page, the Page Rank value of the page, the page’s referral URL percentage, and the age of the page. It is the measure of a page’s importance according to Google. For more information on improving website performance, visit our Website Design services page.
Page Rank is determined by a complex algorithm number of things. Of course there are over 200 individual factors that impact the Page Rank score of a web page. Of those 200, at least eight have direct impact on the Page Rank score of a page. You can learn more about building effective links on our Digital Marketing in Saskatoon page.
The 8 factors above are sloppy yet they do affect the Page Rank score of a page. However, there is a body of evidence that strongly suggests that the only way to increase a page’s Page Rank through external links is to have a good reputation with the broader internet community. For guidance on online reputation management, check our Social Media Marketing Saskatoon page.
A big part of the debate over SEO and Page Rank has to do with which links are more important. For example, would it be beneficial for a links from a gambling site to a health site be more toolbar based or a links from a cooperation site to a gaming site be more like a directory? Certainly, there would be some value for a links from real estate site to a home insurance site or a health site to a marketing site.
Page Rank is quite simply the link value given to a page. Page Rank is a numeric value that represents how important a link is within the Internet community. It is a way to roughly scale the importance of a link to a page. It is done accomplish by Google counting each link as a vote. The more “votes” or links a page receives, the higher the page is ranked. But it is always done with a variety of linking techniques.
Page Rank is probably the least practical way to determine how important a page is. There are too many links on the internet with the same PR and because the internet is organised in such a way, Page Rank soon became less important. However, it does provide a sense of perspective for those website owners who do not know enough about SEO to use competitive analysis to their advantage. Unfortunately, because Page Rank is so easy to manipulate, it too often is completely overlooked. This enables problem cases like those we see arising in the social media, where links on the internet may be naturally competitive but artificially generated. Link phones, for example, can be freely bought and for those with good eye luck, they can be marketed on the internet. Most links on the internet have at least a low Page Rank, whether it is 0 or 6.
To illustrate, when zeroing in on problems specific to link building, often times you will see a wide range of common links which do not carry a PR. These would include directories, links pages, and also other sites that are not yet trusted by Google. In addition, you will find a large number of links that are part of the affiliate program of another place. Any of these links can pass on PR to your site however, it is difficult to optimize a page for a numerous affiliate links. In addition, the PR of the page where the link is found is important. Links on internet pages that have a high PR are more difficult to obtain. One way links to your site carry more weight because they have been referred by another site. For this reason, many choose to utilize link exchanges in order to try to gain inbound links. While the exchange is still a great way to gain inbound links, it is now becoming increasingly more difficult to achieve. For guidance on professional link building, check our Backlinking Services page.
Another area that is often overlooked is the variety of content that is out there and available to the various forms of content. Google is attempting to provide its users with the best possible results for their search and the algorithms it uses to do so. It may be ignored at times, but when ignored, Google in no way excuses for being anything less than perfect.
For overall guidance on optimizing your website and understanding SEO metrics like Page Rank, you can also explore our main Digital Marketing in Saskatoon page or contact us directly.